In the realities of an open information space, the risks of getting on the Internet of facts that radically change the opinion of a company increase many times over.
Management problems of thousands of people with poor feedback and information noise in communications can seriously harm the company's reputation.
When there is no overall strategy for the development of Internet resources, there is an inconsistency in the submission of information that disorients customers and reduces loyalty to the company.
Unleash brand potential and protect
An integrated approach and a strong strategy for the development of the company's Internet resources is the only way to evolve a company and an excellent competitive advantage over those who still resist progress.
Formation and support of a positive image of an industrial corporation at points of contact with a brand.
Building a loyal public attitude to the company through online resources and offline events.-
Development: websites, portals, online-shops
- Promotion of resources: SEO, contextual advertising
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Formation and maintenance of support groups in social networks
- SMM и targeting
All this is my area of expertise.
MY STRATEGY GIVES INTEGRITY and multiplicative effect.
- Development of employee internal communication systems with a control system
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Electronic document management related to accounting
- Development of social information portals with useful information for thousands of teams
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Establishing effective communications and quality feedback.
People - the main resource of the enterprise!
Since 2016, I am one of the constitutor of a large international Eurasian Mining and Geological Forum - the leading platform for discussing the problems of the mining and geological industry by the authorities, science and business.
Brand manager with unique expertise in the mining and mining industry (solid minerals). I specialize in justifying the introduction of innovations in the mining and geological industry and the protection of investment projects. Work experience is 11 years.
Draw a feature set for each segmentable audience. As a rule, an enterprise uses one approach to all segments.
A comprehensive audit including technical analysis of sites and analysis of usability, as well as analysis of behavioral factors.
Analysis of losses on each sales funnel to maximize conversions and increase conversions.
Newest technologies, optimal designs: intuitive client path to resource based on mobile traffic.
Collection of relevant (not older than 3 months) key queries, formation of SEO-structure of sites with unique elements.
Development of internal site functionality: CMS resource management systems, CMR client management systems.
Creating a long-term plan for building a loyal audience at all points of contact with the brand.
Monitoring external threats, leveling out the consequences, forecasting and preventing information aggression.
Язык оригинала: русский
Strategic brand management forms security barriers, peculiar immunity to information warfare.
During 15 years of work, 17 large projects were implemented in the following areas:
My main customers, mining companies and engineering companies: IMC Montan international consulting company, Giproshakht design institute, Belgorkhimprom design institute, Belaruskali leader in the world potash industry, West Urals machine-building concern, CIPP with OP .
Pleskunova Galina
IT director of Eurasian Mining and Geological Group Ltd.
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